


Founder/Owner & CEO, ICORIIIS | Lisa Owusu Safo
Lisa Owusu Safo is the Founder and CEO of ICORIIIS, a botanical hair care brand and company built on faith, scientific insight, and plant-powered innovation.
What began as an idea in 2023 from YHWH, Lisa's GOD, matured over time, culminating in the official launch of ICORIIIS in May 2025. At 25 years old, Lisa officially introduced ICORIIIS, blending nature’s wisdom with meticulous formulation to elevate the botanical hair care experience.
Though young, Lisa carries profound knowledge and expertise. With four years of experience in Pharmaceutical Quality Assurance and Product Stability Studies, beginning at age 18, her approach to product development is both precise and deeply personal. She currently formulates each ICORIIIS product herself, carefully crafting every treatment, oil, and blend by hand.
As an American Founder and CEO with Ghanaian roots, Lisa merges scientific research, generational wisdom, and a faith-based, purpose-driven vision to lead ICORIIIS.
Her early connection to plant-based wellness was shaped by her mother’s use of moringa, neem, aloe vera, spinach, and other botanicals for diet, skin, hair, and overall health. As a child with thin, shoulder-length hair, Lisa experienced firsthand how these natural remedies sparked transformation, becoming the root system for her vision.
A chemical mishap at a salon, where a hairstylist misread professional perm instructions, led to the complete loss of hair at the back of her head while she was in her final year of middle school. This traumatic moment didn’t just prompt healing. It ignited her mission to make botanical care accessible.
Today, she ensures ICORIIIS’s platform offers multilingual support, incorporating as many languages as possible through translation tools, so others don’t suffer due to miscommunication.
Relocating to the U.S. brought new transitions. After her first non-professional straightening, Lisa’s natural curls never returned. She committed to caring for her relaxed hair until split ends signaled the need for a big chop and a new chapter.
Her natural hair flourished. Yet years later, a friend accidentally snipped the side of her hair while removing braids, marking another twist in a journey full of damage, resilience, and rebirth.
Once again, she returned to botanical remedies, drawing from these moments to birth ICORIIIS. Lisa understands the trials of chemical and heat damage, and the long road to restoration. Her own story is woven into every strand of the brand’s purpose.
She holds a Bachelor’s degree in Computer Security Technology-awarded with honors, and spent time in the tech industry participating in Capture the Flag competitions and professional tech communities. That digital fluency became fuel: Lisa singlehandedly built the ICORIIIS website, designed its strategy, and curated every visual detail. From modeling and photography to editing, she embodies the vision she presents.
Her leadership in front-end management at a talent agency sharpened her branding instincts and business acumen, equipping her to lead a company rooted in both credibility and creativity.
Through ICORIIIS Magazine, she extends the brand’s heartbeat, curating stories that uplift culture, nature, and science with beauty and depth.
Guided by her GOD through Jesus Christ, Lisa believes every detail of ICORIIIS reflects something greater than herself, and she gives all Glory and Honor to her GOD, YHWH.
Fueled by quality, storytelling, and botanical truth, she continues to evolve ICORIIIS into a bold and modern leader in hair care, proving that vision isn’t defined by age, but by devotion, lived experience, and faith.
Born from faith, shared with all, ICORIIIS is more than a brand. It offers healing through plants to every crown it touches, regardless of background or belief. Rooted in Lisa’s personal relationship with her GOD, YHWH, ICORIIIS invites everyone on a journey of restoration and renewal. Every crown is welcome. Every strand is cherished.
Lisa Owusu Safo | Founder, Owner & CEO, ICORIIIS
THE ICORIIIS JOURNEY


TIMELINE
![]() 2000s – Early Hair Journey:Thin, shoulder-length hair | ![]() 2000s – Early Hair Journey:Hair thickens after botanicals | ![]() Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damagBack hair is restored after chemical damage and can hold high ponytail buns. | ![]() 2017- First Natural Hair Journey:Ready to grow hair after big chop |
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![]() 2017- First Natural Hair Journey:Ready to grow hair after big chop | ![]() 2017- First Natural Hair Journey:Ready to grow hair after big chop | ![]() 2018- First Hair Straightening:Heat damage | ![]() 2018-First Hair Straightening:Heat damage |
![]() 2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemicalBraid waves | ![]() 2020:Straightened hair starts thinning out over the months | ![]() 2020:Straightened hair starts thinning out over the months | ![]() 2019-2020:Straightened hair grows |
![]() 2020Decided to cut of dead straight hairs and go natural | ![]() 2020:Decided to cut of dead straight hairs and go natural | ![]() 2020Decided to cut of dead straight hairs and go natural | ![]() 2021Natural hair journey |
![]() 2021Natural hair journey, the side of the hair gets cut while taking off braids, but it still looks full | ![]() 2021Natural hair journey | ![]() 2022Thick hair began to thin out over the months | ![]() 2022Thick hair |
![]() 2022Thick hair becomes thin | ![]() 2023Started journey with ICORIIIS products(Botanicals) and began using them on my hair first. | ![]() 2023The vision of Botanical hair care products was planted in a dream | ![]() 2023After a few months of using ICORIIIS products(botanicals) |
![]() 2024After a year of using ICORIIIS products(botanicals) | ![]() 2024After 6 months of using ICORIIIS products(botanicals) | ![]() 2024After a year of using ICORIIIS products(botanicals) | ![]() 2025After a year and 9 months of using ICORIIIS products(botanicals), hair appears thicker |
![]() 2025After two years of using ICORIIIS products(botanicals), hair appears even thicker than before. | ![]() 2025After a year and 6 months of using ICORIIIS products(botanicals) |

![]() 2017-2022Product Quality Assurance and Product Stability Studies | ![]() 2017-2022Product Quality Assurance and Product Stability Studies | ![]() 2017-2022Product Quality Assurance and Product Stability Studies |
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ボタニカルブーストヘアオイル
Elevate your hair care routine with our Botanical Boost Hair Oil—a deeply nourishing formula designed to restore strength, hydration, and vitality. This rich, plant-infused blend penetrates each strand, combating dryness, enhancing shine, and improving overall hair health. Packed with nature’s finest botanicals, it delivers lasting nourishment and transformative results, leaving your hair irresistibly soft, radiant, and full of life.
最近のリリース

アフロ/カーリー/コイル状
当社のオイルの使い方:
頭皮マッサージ – 少量のオイルを頭皮に直接塗布し、5~10分ほどマッサージします。血行を促進し、髪の成長を促します。
水分の密封 - 髪を洗った後、濡れた髪にオイルを密封して水分を閉じ込めます。
プレプートリートメント - シャンプー前にオイルを塗布して、髪の乾燥を防ぎます。
ホットオイルトリートメント - オイルを温めてたっぷりと塗り、20~30分置いてから洗い流します。
コンディショナーと混ぜる - コンディショナーに数滴加えて保湿効果を高めます。
応募に最適な時期:
就寝前 – 就寝前に頭皮に少しマッサージして、一晩吸収できるようにします。
洗髪後 – 洗髪後の濡れた髪に塗布して水分を閉じ込めます。
スタイリング前 – 保護的なスタイリングをする場合は、オイルを塗布すると切れ毛を防ぐのに役立ちます。
当社のオイルの使い方:
頭皮ケア – ICORIIISヘアボタニカルブーストオイルを頭皮に直接塗布し、優しくマッサージしてください。血行を促進します。
スプレー&シール - スプレーボトルに ICORIIIS ヘア ボタニカル ブースト オイルと水、または洗い流さないコンディショナーを混ぜ、三つ編みに吹きかけて潤いを保ちます。
エッジ保護 - 薄毛や切れ毛を防ぐために、ICORIIIS ヘア ボタニカル ブースト オイルをエッジに軽く塗布します。
ホットオイルトリートメント - 洗髪前にボタニカルブーストオイルを温めて頭皮と編み込みに塗布し、20~30分置いておきます。
編み込みの間にオイルを塗る – スポイトまたは指先を使って、編み込みの間に ICORIIIS ヘア ボタニカル ブースト オイルを塗り込みます。オイルが髪に負担をかけすぎないようにします。
編み込み/編み込みヘア
応募に最適な時期:
寝る前 – 一晩でオイルの吸収を助けます。
1日おきに – 蓄積することなく頭皮に栄養を与えます。
洗髪後 – 三つ編みに水分を閉じ込めます。
編み込みを解く前に – もつれを解くときに切れ毛を減らすのに役立ちます。
ウィッグ着用前 - 頭皮に栄養を与える

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ストレート/パーマヘア
(ストレートヘア) – カールパターンなし
当社のオイルの使い方:
頭皮マッサージ - 頭皮に数滴垂らし、5~10 分間マッサージして血行を改善します。
シャンプー前のトリートメント – シャンプーによる髪の自然な水分の奪いを防ぐために、洗髪前のトリートメントとしてオイルを使用します。
保湿 - 洗髪後、濡れた髪に少量を塗布して水分を閉じ込めます。
毛先保護 - 枝毛や切れ毛を防ぐために毛先に重点を置いてください。
夜間トリートメント - 就寝前に少量のオイルを塗布し、一晩吸収させます。
ヒートツールの場合:
ヒートスタイリング後 - 頭皮と毛先に数滴垂らして、潤いと輝きを与えます。
洗髪前 – 髪の乾燥を防ぎます。
ヒートスタイリング後 - 潤いと輝きをプラス。
週2回 - 余分な皮脂の蓄積を防ぐため。
就寝前 – 夜間に髪を修復するのに役立ちます。
応募に最適な時期:
BEFORE AND AFTER
![]() Before | ![]() After |
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![]() Before | ![]() After |
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![]() Before | ![]() After |
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THE ICORIIIS MAGAZINE
これは私たちの仮想雑誌カタログです。
