


Founder/Owner & CEO, ICORIIIS | Lisa Owusu Safo
Lisa Owusu Safo is the Founder and CEO of ICORIIIS, a botanical hair care brand and company built on faith, scientific insight, and plant-powered innovation.
What began as an idea in 2023 from YHWH, Lisa's GOD, matured over time, culminating in the official launch of ICORIIIS in May 2025. At 25 years old, Lisa officially introduced ICORIIIS, blending nature’s wisdom with meticulous formulation to elevate the botanical hair care experience.
Though young, Lisa carries profound knowledge and expertise. With four years of experience in Pharmaceutical Quality Assurance and Product Stability Studies, beginning at age 18, her approach to product development is both precise and deeply personal. She currently formulates each ICORIIIS product herself, carefully crafting every treatment, oil, and blend by hand.
As an American Founder and CEO with Ghanaian roots, Lisa merges scientific research, generational wisdom, and a faith-based, purpose-driven vision to lead ICORIIIS.
Her early connection to plant-based wellness was shaped by her mother’s use of moringa, neem, aloe vera, spinach, and other botanicals for diet, skin, hair, and overall health. As a child with thin, shoulder-length hair, Lisa experienced firsthand how these natural remedies sparked transformation, becoming the root system for her vision.
A chemical mishap at a salon, where a hairstylist misread professional perm instructions, led to the complete loss of hair at the back of her head while she was in her final year of middle school. This traumatic moment didn’t just prompt healing. It ignited her mission to make botanical care accessible.
Today, she ensures ICORIIIS’s platform offers multilingual support, incorporating as many languages as possible through translation tools, so others don’t suffer due to miscommunication.
Relocating to the U.S. brought new transitions. After her first non-professional straightening, Lisa’s natural curls never returned. She committed to caring for her relaxed hair until split ends signaled the need for a big chop and a new chapter.
Her natural hair flourished. Yet years later, a friend accidentally snipped the side of her hair while removing braids, marking another twist in a journey full of damage, resilience, and rebirth.
Once again, she returned to botanical remedies, drawing from these moments to birth ICORIIIS. Lisa understands the trials of chemical and heat damage, and the long road to restoration. Her own story is woven into every strand of the brand’s purpose.
She holds a Bachelor’s degree in Computer Security Technology-awarded with honors, and spent time in the tech industry participating in Capture the Flag competitions and professional tech communities. That digital fluency became fuel: Lisa singlehandedly built the ICORIIIS website, designed its strategy, and curated every visual detail. From modeling and photography to editing, she embodies the vision she presents.
Her leadership in front-end management at a talent agency sharpened her branding instincts and business acumen, equipping her to lead a company rooted in both credibility and creativity.
Through ICORIIIS Magazine, she extends the brand’s heartbeat, curating stories that uplift culture, nature, and science with beauty and depth.
Guided by her GOD through Jesus Christ, Lisa believes every detail of ICORIIIS reflects something greater than herself, and she gives all Glory and Honor to her GOD, YHWH.
Fueled by quality, storytelling, and botanical truth, she continues to evolve ICORIIIS into a bold and modern leader in hair care, proving that vision isn’t defined by age, but by devotion, lived experience, and faith.
Born from faith, shared with all, ICORIIIS is more than a brand. It offers healing through plants to every crown it touches, regardless of background or belief. Rooted in Lisa’s personal relationship with her GOD, YHWH, ICORIIIS invites everyone on a journey of restoration and renewal. Every crown is welcome. Every strand is cherished.
Lisa Owusu Safo | Founder, Owner & CEO, ICORIIIS
THE ICORIIIS JOURNEY


TIMELINE
![]() 2000s – Early Hair Journey:Thin, shoulder-length hair | ![]() 2000s – Early Hair Journey:Hair thickens after botanicals | ![]() Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damagBack hair is restored after chemical damage and can hold high ponytail buns. | ![]() 2017- First Natural Hair Journey:Ready to grow hair after big chop |
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![]() 2017- First Natural Hair Journey:Ready to grow hair after big chop | ![]() 2017- First Natural Hair Journey:Ready to grow hair after big chop | ![]() 2018- First Hair Straightening:Heat damage | ![]() 2018-First Hair Straightening:Heat damage |
![]() 2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemicalBraid waves | ![]() 2020:Straightened hair starts thinning out over the months | ![]() 2020:Straightened hair starts thinning out over the months | ![]() 2019-2020:Straightened hair grows |
![]() 2020Decided to cut of dead straight hairs and go natural | ![]() 2020:Decided to cut of dead straight hairs and go natural | ![]() 2020Decided to cut of dead straight hairs and go natural | ![]() 2021Natural hair journey |
![]() 2021Natural hair journey, the side of the hair gets cut while taking off braids, but it still looks full | ![]() 2021Natural hair journey | ![]() 2022Thick hair began to thin out over the months | ![]() 2022Thick hair |
![]() 2022Thick hair becomes thin | ![]() 2023Started journey with ICORIIIS products(Botanicals) and began using them on my hair first. | ![]() 2023The vision of Botanical hair care products was planted in a dream | ![]() 2023After a few months of using ICORIIIS products(botanicals) |
![]() 2024After a year of using ICORIIIS products(botanicals) | ![]() 2024After 6 months of using ICORIIIS products(botanicals) | ![]() 2024After a year of using ICORIIIS products(botanicals) | ![]() 2025After a year and 9 months of using ICORIIIS products(botanicals), hair appears thicker |
![]() 2025After two years of using ICORIIIS products(botanicals), hair appears even thicker than before. | ![]() 2025After a year and 6 months of using ICORIIIS products(botanicals) |

![]() 2017-2022Product Quality Assurance and Product Stability Studies | ![]() 2017-2022Product Quality Assurance and Product Stability Studies | ![]() 2017-2022Product Quality Assurance and Product Stability Studies |
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植物滋养发油
使用我们的植物赋活护发油,提升您的护发体验——深层滋养配方,旨在恢复秀发的强韧、水润和活力。这款蕴含丰富植物成分的护发油能够渗透每根发丝,对抗干燥,提升光泽,改善秀发整体健康。蕴含大自然精选植物成分,持久滋养,带来焕然一新的效果,令秀发柔顺亮泽,焕发新生。
最新发布

非洲式/卷发/卷发
如何使用我们的油:
头皮按摩——将少量油直接涂抹在头皮上,按摩5到10分钟。这可以促进血液循环,促进头发生长。
锁住水分——洗完头发后,在湿发上使用油作为密封剂,锁住水分。
洗发前护理——洗发前涂抹油,防止头发干燥。
热油护理——将油加热并大量涂抹,静置 20-30 分钟后再冲洗。
与护发素混合——在护发素中加入几滴以增加保湿效果。
最佳申请时间:
睡前——睡觉前在头皮上按摩一点,以便它能在一夜之间被吸收。
洗发后 – 洗发后涂抹于湿发上,锁住水分。
造型前——如果您要做保护性造型,涂油可以帮助防止断裂。
如何使用我们的油:
头皮护理——将 ICORIIIS 植物护发油直接涂抹于头皮,轻轻按摩。这有助于促进血液循环。
喷雾和密封——将 ICORIIIS Hair Botanical Boost 油与水或免洗护发素混合在喷雾瓶中,喷洒在辫子上以保持其湿润。
边缘保护——在头发边缘轻轻涂抹 ICORIIIS Hair Botanical Boost 油,防止头发变薄和断裂。
热油护理——洗头前,先将我们的植物增强油加热,然后涂抹在头皮和辫子上,静置 20-30 分钟。
在辫子之间涂油——使用滴管或指尖将 ICORIIIS Hair Botanical Boost 油分布在辫子之间,但不要涂得太厚。
辫子/编织头发
最佳申请时间:
睡前 – 帮助油脂在一夜之间吸收。
每隔一天——保持头皮滋养,不堆积。
洗涤后 – 将水分封入辫子中。
拆下辫子之前 - 有助于减少解开缠结时断裂的情况。
戴假发前 - 保持头皮滋养

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直发/烫发
(直发)- 无卷曲图案
如何使用我们的油:
头皮按摩——在头皮上滴几滴,按摩 5-10 分钟,以改善血液循环。
洗发前护理——使用油作为洗发前的护理,以防止洗发水带走头发的天然水分。
锁住水分——洗发后,取少量涂抹于湿发上,锁住水分。
发梢保护——重点关注头发末端,防止分叉和断裂。
隔夜护理——睡前涂抹少许油,让它在夜间吸收。
对于加热工具:
热定型后 - 在头皮和发梢上滴几滴,以保持湿润和光泽。
洗发前——防止头发干燥。
热定型后 - 增加水分和光泽。
每周两次——防止油脂过多堆积。
睡前 – 帮助整夜修复头发。
最佳申请时间:
BEFORE AND AFTER
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![]() Before | ![]() After |
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![]() Before | ![]() After |
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THE ICORIIIS MAGAZINE
这是我们的虚拟杂志目录。
