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A pwopo de nou

ICORIIS

Nan ICORIIIS, nou dedye a sèvi ak pouvwa lanati pou kreye solisyon swen cheve prim ki transfòme sante ak bote cheve w la. Misyon nou se delivre pwodui efikas, enfuze ak plant, ki satisfè yon varyete bezwen cheve, pou bay moun yo pouvwa pou yo santi yo gen konfyans nan tèt yo epi radyan.

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Founder/Owner & CEO, ICORIIIS | Lisa Owusu Safo

Lisa Owusu Safo is the Founder and CEO of ICORIIIS, a botanical hair care brand and company built on faith, scientific insight, and plant-powered innovation.

What began as an idea in 2023 from YHWH, Lisa's GOD, matured over time, culminating in the official launch of ICORIIIS in May 2025. At 25 years old, Lisa officially introduced ICORIIIS, blending nature’s wisdom with meticulous formulation to elevate the botanical hair care experience.

Though young, Lisa carries profound knowledge and expertise. With four years of experience in Pharmaceutical Quality Assurance and Product Stability Studies, beginning at age 18, her approach to product development is both precise and deeply personal. She currently formulates each ICORIIIS product herself, carefully crafting every treatment, oil, and blend by hand.

As an American Founder and CEO with Ghanaian roots, Lisa merges scientific research, generational wisdom, and a faith-based, purpose-driven vision to lead ICORIIIS.

Her early connection to plant-based wellness was shaped by her mother’s use of moringa, neem, aloe vera, spinach, and other botanicals for diet, skin, hair, and overall health. As a child with thin, shoulder-length hair, Lisa experienced firsthand how these natural remedies sparked transformation, becoming the root system for her vision.

A chemical mishap at a salon, where a hairstylist misread professional perm instructions, led to the complete loss of hair at the back of her head while she was in her final year of middle school. This traumatic moment didn’t just prompt healing. It ignited her mission to make botanical care accessible.

Today, she ensures ICORIIIS’s platform offers multilingual support, incorporating as many languages as possible through translation tools, so others don’t suffer due to miscommunication.

 

Relocating to the U.S. brought new transitions. After her first non-professional straightening, Lisa’s natural curls never returned. She committed to caring for her relaxed hair until split ends signaled the need for a big chop and a new chapter.

Her natural hair flourished. Yet years later, a friend accidentally snipped the side of her hair while removing braids, marking another twist in a journey full of damage, resilience, and rebirth.

Once again, she returned to botanical remedies, drawing from these moments to birth ICORIIIS. Lisa understands the trials of chemical and heat damage, and the long road to restoration. Her own story is woven into every strand of the brand’s purpose.

She holds a Bachelor’s degree in Computer Security Technology-awarded with honors, and spent time in the tech industry participating in Capture the Flag competitions and professional tech communities. That digital fluency became fuel: Lisa singlehandedly built the ICORIIIS website, designed its strategy, and curated every visual detail. From modeling and photography to editing, she embodies the vision she presents.

Her leadership in front-end management at a talent agency sharpened her branding instincts and business acumen, equipping her to lead a company rooted in both credibility and creativity.

Through ICORIIIS Magazine, she extends the brand’s heartbeat, curating stories that uplift culture, nature, and science with beauty and depth.

 

Guided by her GOD through Jesus Christ, Lisa believes every detail of ICORIIIS reflects something greater than herself, and she gives all Glory and Honor to her GOD, YHWH.

Fueled by quality, storytelling, and botanical truth, she continues to evolve ICORIIIS into a bold and modern leader in hair care, proving that vision isn’t defined by age, but by devotion, lived experience, and faith.

 

Born from faith, shared with all, ICORIIIS is more than a brand. It offers healing through plants to every crown it touches, regardless of background or belief. Rooted in Lisa’s personal relationship with her GOD, YHWH, ICORIIIS invites everyone on a journey of restoration and renewal. Every crown is welcome. Every strand is cherished.

Lisa Owusu Safo | Founder, Owner & CEO, ICORIIIS

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THE ICORIIIS JOURNEY

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TIMELINE

2000s – Early Hair Journey:

2000s – Early Hair Journey:

Thin, shoulder-length hair

2000s – Early Hair Journey:

2000s – Early Hair Journey:

Hair thickens after botanicals

Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damag

Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damag

Back hair is restored after chemical damage and can hold high ponytail buns.

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2018- First Hair Straightening:

2018- First Hair Straightening:

Heat damage

2018-First Hair Straightening:

2018-First Hair Straightening:

Heat damage

2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical

2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical

Braid waves

2020:

2020:

Straightened hair starts thinning out over the months

2020:

2020:

Straightened hair starts thinning out over the months

2019-2020:

2019-2020:

Straightened hair grows

2020

2020

Decided to cut of dead straight hairs and go natural

2020:

2020:

Decided to cut of dead straight hairs and go natural

2020

2020

Decided to cut of dead straight hairs and go natural

2021

2021

Natural hair journey

2021

2021

Natural hair journey, the side of the hair gets cut while taking off braids, but it still looks full

2021

2021

Natural hair journey

2022

2022

Thick hair began to thin out over the months

2022

2022

Thick hair

2022

2022

Thick hair becomes thin

2023

2023

Started journey with ICORIIIS products(Botanicals) and began using them on my hair first.

2023

2023

The vision of Botanical hair care products was planted in a dream

2023

2023

After a few months of using ICORIIIS products(botanicals)

2024

2024

After a year of using ICORIIIS products(botanicals)

2024

2024

After 6 months of using ICORIIIS products(botanicals)

2024

2024

After a year of using ICORIIIS products(botanicals)

2025

2025

After a year and 9 months of using ICORIIIS products(botanicals), hair appears thicker

2025

2025

After two years of using ICORIIIS products(botanicals), hair appears even thicker than before.

2025

2025

After a year and 6 months of using ICORIIIS products(botanicals)

Image by Bart Zimny
2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

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Lwil cheve Botanik Boost

Elevate your hair care routine with our Botanical Boost Hair Oil—a deeply nourishing formula designed to restore strength, hydration, and vitality. This rich, plant-infused blend penetrates each strand, combating dryness, enhancing shine, and improving overall hair health. Packed with nature’s finest botanicals, it delivers lasting nourishment and transformative results, leaving your hair irresistibly soft, radiant, and full of life.

DÈNYE PUBLIGASYON
                   
                    

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AFRO/BOUKLE/COILY

Kijan pou itilize lwil nou an:

  1. Masaj po tèt la – Aplike yon ti kantite lwil dirèkteman sou po tèt ou epi masaj pandan apeprè 5-10 minit. Sa stimul sikilasyon san an epi ankouraje kwasans.

  2. Kenbe imidite a – Apre ou fin lave cheve w, sèvi ak lwil la kòm yon selan sou cheve mouye pou kenbe imidite a.

  3. Tretman anvan kaka – Aplike lwil la anvan ou chanpou pou pwoteje cheve w pou l pa seche.

  4. Tretman ak lwil cho – Chofe lwil la epi aplike l an kantite jenere, kite l repoze pandan 20-30 minit anvan ou rense l.

  5. Melanje ak kondisyone - Ajoute kèk gout nan kondisyone ou pou plis idratasyon.

Pi bon moman pou aplike:

  • Anvan ou dòmi – Mase yon ti kras sou po tèt ou anvan ou dòmi pou li ka absòbe pandan tout lannwit lan.

  • Apre Jou Lave a – Aplike sou cheve mouye apre lave pou kenbe imidite a.

  • Anvan ou fè kwafaj – Si w ap fè kwafaj pwoteksyon, aplike lwil ka ede anpeche cheve w kraze.

Kijan pou itilize lwil nou an:

​​

  1. Swen pou po tèt la – Aplike yon lwil ICORIIIIS Hair Botanical Boost dirèkteman sou po tèt ou epi fwote dousman. Sa amelyore sikilasyon an.

  2. Flite & Sele – Melanje lwil ICORIIIIS Hair Botanical Boost la ak dlo oswa yon kondisyone ki pa rense nan yon boutèy espre, vapèize tres ou yo pou kenbe yo idrate.

  3. Pwoteksyon sou Bor yo – Aplike yon ti kras lwil ICORIIIIS Hair Botanical Boost sou bor cheve w yo pou anpeche yo vin mens epi pou anpeche yo kase.

  4. Tretman ak lwil cho – Anvan ou lave cheve w, chofe lwil Botanical Boost nou an epi aplike l sou po tèt ou ak nan tres ou yo, kite l poze pandan 20-30 minit.

  5. Luil Ant Tres yo – Sèvi ak yon goutè oswa dwèt ou pou distribye lwil ICORIIIIS Hair Botanical Boost ant tres yo san ou pa twò chaje yo.

TRES/CHEVE TRES

Pi bon moman pou aplike:

  • Anvan dòmi – Ede lwil la absòbe lannwit lan.

  • Chak De Jou – Kenbe po tèt ou nouri san akimilasyon.

  • Apre lave - Kenbe imidite nan tres ou yo.

  • Anvan ou demele tres yo – Ede diminye cheve ou kase lè w ap demele.

  • Anvan ou mete perik - Kenbe po tèt ou nouri

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CHEVE DWAT/PÈMANAN
(Cheve Dwat) – Pa gen modèl boukl

Kijan pou itilize lwil nou an:

  1. Masaj po tèt la – Mete kèk gout sou po tèt la epi mase pandan 5-10 minit pou amelyore sikilasyon san an.

  2. Tretman Pre-Chanpou – Sèvi ak yon lwil kòm tretman pre-lavaj pou pwoteje cheve a kont chanpou ki retire imidite natirèl la.

  3. Kenbe idratasyon an – Apre ou fin lave cheve w, aplike yon ti kantite sou cheve w mouye pou kenbe idratasyon an.

  4. Pwoteksyon pou pwent cheve yo – Konsantre sou pwent cheve w yo pou anpeche pwent yo fann ak kase.

  5. Tretman Lannwit – Aplike yon ti lwil anvan ou dòmi pou kite l absòbe lannwit lan.

Pou zouti chalè:

  • Apre kwafaj ak chalè a – Ajoute kèk gout nan po tèt ou ak nan pwent cheve ou pou imidite ak klere.

  • Anvan lave - Pwoteje cheve a pou l pa seche.

  • Apre Styling ak Chalè – Ajoute imidite ak klere.

  • De fwa pa semèn – Pou anpeche akimilasyon lwil an plis.

  • Anvan dòmi – Ede repare cheve a lannwit lan.

Pi bon moman pou aplike:

BEFORE AND AFTER

Before

Before

After

After

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Before

Before

After

After

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Before

Before

After

After

THE ICORIIIS MAGAZINE

Sa a se Katalòg Magazin Vityèl nou an.

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Gade Videyo

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