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ICORIIIS

En ICORIIIS, nos dedicamos a aprovechar el poder de la naturaleza para crear soluciones premium para el cuidado capilar que transforman la salud y la belleza de tu cabello. Nuestra misión es ofrecer productos efectivos con ingredientes vegetales que satisfagan diversas necesidades capilares, empoderando a las personas para que se sientan seguras y radiantes.

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Founder/Owner & CEO, ICORIIIS | Lisa Owusu Safo

Lisa Owusu Safo is the Founder and CEO of ICORIIIS, a botanical hair care brand and company built on faith, scientific insight, and plant-powered innovation.

What began as an idea in 2023 from YHWH, Lisa's GOD, matured over time, culminating in the official launch of ICORIIIS in May 2025. At 25 years old, Lisa officially introduced ICORIIIS, blending nature’s wisdom with meticulous formulation to elevate the botanical hair care experience.

Though young, Lisa carries profound knowledge and expertise. With four years of experience in Pharmaceutical Quality Assurance and Product Stability Studies, beginning at age 18, her approach to product development is both precise and deeply personal. She currently formulates each ICORIIIS product herself, carefully crafting every treatment, oil, and blend by hand.

As an American Founder and CEO with Ghanaian roots, Lisa merges scientific research, generational wisdom, and a faith-based, purpose-driven vision to lead ICORIIIS.

Her early connection to plant-based wellness was shaped by her mother’s use of moringa, neem, aloe vera, spinach, and other botanicals for diet, skin, hair, and overall health. As a child with thin, shoulder-length hair, Lisa experienced firsthand how these natural remedies sparked transformation, becoming the root system for her vision.

A chemical mishap at a salon, where a hairstylist misread professional perm instructions, led to the complete loss of hair at the back of her head while she was in her final year of middle school. This traumatic moment didn’t just prompt healing. It ignited her mission to make botanical care accessible.

Today, she ensures ICORIIIS’s platform offers multilingual support, incorporating as many languages as possible through translation tools, so others don’t suffer due to miscommunication.

 

Relocating to the U.S. brought new transitions. After her first non-professional straightening, Lisa’s natural curls never returned. She committed to caring for her relaxed hair until split ends signaled the need for a big chop and a new chapter.

Her natural hair flourished. Yet years later, a friend accidentally snipped the side of her hair while removing braids, marking another twist in a journey full of damage, resilience, and rebirth.

Once again, she returned to botanical remedies, drawing from these moments to birth ICORIIIS. Lisa understands the trials of chemical and heat damage, and the long road to restoration. Her own story is woven into every strand of the brand’s purpose.

She holds a Bachelor’s degree in Computer Security Technology-awarded with honors, and spent time in the tech industry participating in Capture the Flag competitions and professional tech communities. That digital fluency became fuel: Lisa singlehandedly built the ICORIIIS website, designed its strategy, and curated every visual detail. From modeling and photography to editing, she embodies the vision she presents.

Her leadership in front-end management at a talent agency sharpened her branding instincts and business acumen, equipping her to lead a company rooted in both credibility and creativity.

Through ICORIIIS Magazine, she extends the brand’s heartbeat, curating stories that uplift culture, nature, and science with beauty and depth.

 

Guided by her GOD through Jesus Christ, Lisa believes every detail of ICORIIIS reflects something greater than herself, and she gives all Glory and Honor to her GOD, YHWH.

Fueled by quality, storytelling, and botanical truth, she continues to evolve ICORIIIS into a bold and modern leader in hair care, proving that vision isn’t defined by age, but by devotion, lived experience, and faith.

 

Born from faith, shared with all, ICORIIIS is more than a brand. It offers healing through plants to every crown it touches, regardless of background or belief. Rooted in Lisa’s personal relationship with her GOD, YHWH, ICORIIIS invites everyone on a journey of restoration and renewal. Every crown is welcome. Every strand is cherished.

Lisa Owusu Safo | Founder, Owner & CEO, ICORIIIS

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THE ICORIIIS JOURNEY

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TIMELINE

2000s – Early Hair Journey:

2000s – Early Hair Journey:

Thin, shoulder-length hair

2000s – Early Hair Journey:

2000s – Early Hair Journey:

Hair thickens after botanicals

Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damag

Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damag

Back hair is restored after chemical damage and can hold high ponytail buns.

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2018- First Hair Straightening:

2018- First Hair Straightening:

Heat damage

2018-First Hair Straightening:

2018-First Hair Straightening:

Heat damage

2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical

2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical

Braid waves

2020:

2020:

Straightened hair starts thinning out over the months

2020:

2020:

Straightened hair starts thinning out over the months

2019-2020:

2019-2020:

Straightened hair grows

2020

2020

Decided to cut of dead straight hairs and go natural

2020:

2020:

Decided to cut of dead straight hairs and go natural

2020

2020

Decided to cut of dead straight hairs and go natural

2021

2021

Natural hair journey

2021

2021

Natural hair journey, the side of the hair gets cut while taking off braids, but it still looks full

2021

2021

Natural hair journey

2022

2022

Thick hair began to thin out over the months

2022

2022

Thick hair

2022

2022

Thick hair becomes thin

2023

2023

Started journey with ICORIIIS products(Botanicals) and began using them on my hair first.

2023

2023

The vision of Botanical hair care products was planted in a dream

2023

2023

After a few months of using ICORIIIS products(botanicals)

2024

2024

After a year of using ICORIIIS products(botanicals)

2024

2024

After 6 months of using ICORIIIS products(botanicals)

2024

2024

After a year of using ICORIIIS products(botanicals)

2025

2025

After a year and 9 months of using ICORIIIS products(botanicals), hair appears thicker

2025

2025

After two years of using ICORIIIS products(botanicals), hair appears even thicker than before.

2025

2025

After a year and 6 months of using ICORIIIS products(botanicals)

Image by Bart Zimny
2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

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Aceite capilar Botanical Boost

Mejora tu rutina de cuidado capilar con nuestro Aceite Capilar Botanical Boost, una fórmula profundamente nutritiva diseñada para restaurar la fuerza, la hidratación y la vitalidad. Esta rica mezcla de plantas penetra cada hebra, combatiendo la sequedad, realzando el brillo y mejorando la salud capilar en general. Enriquecido con los mejores ingredientes botánicos de la naturaleza, proporciona nutrición duradera y resultados transformadores, dejando tu cabello irresistiblemente suave, radiante y lleno de vida.

LANZAMIENTO RECIENTE
                   
                    

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AFRO/RIZADO/ENROLLADO

Cómo utilizar nuestro aceite:

  1. Masaje del cuero cabelludo: Aplique una pequeña cantidad de aceite directamente en el cuero cabelludo y masajee durante unos 5 a 10 minutos. Esto estimula la circulación sanguínea y promueve el crecimiento.

  2. Sellador de humedad: después de lavarse el cabello, use el aceite como sellador sobre el cabello húmedo para retener la humedad.

  3. Tratamiento pre-champú: aplica el aceite antes del champú para proteger tu cabello de la sequedad.

  4. Tratamientos con aceite caliente: caliente el aceite y aplíquelo generosamente, dejándolo actuar durante 20 a 30 minutos antes de enjuagar.

  5. Mezclar con acondicionador: agregue unas gotas a su acondicionador para una mayor hidratación.

Mejores momentos para aplicar:

  • Antes de acostarse: masajee un poco en el cuero cabelludo antes de dormir para que se absorba durante la noche.

  • Día después del lavado: aplicar sobre el cabello húmedo después del lavado para retener la humedad.

  • Antes de peinar: si vas a realizar peinados protectores, aplicar aceite puede ayudar a prevenir que se quiebre.

How to use our oil:

​​

  1. Cuidado del Cuero Cabelludo: Aplique el aceite ICORIIIS Hair Botanical Boost directamente en el cuero cabelludo y masajee suavemente. Esto estimula la circulación.

  2. Rocíe y selle: mezcle el aceite ICORIIIS Hair Botanical Boost con agua o un acondicionador sin enjuague en una botella rociadora, rociando sus trenzas para mantenerlas hidratadas.

  3. Protección de bordes: aplique ligeramente el aceite ICORIIIS Hair Botanical Boost en los bordes para evitar que se adelgacen y se quiebren.

  4. Tratamiento con aceite caliente: antes de lavar, caliente nuestro aceite Botanical Boost y aplíquelo en el cuero cabelludo y las trenzas, dejándolo actuar durante 20 a 30 minutos.

  5. Aplicación de aceite entre trenzas: use un gotero o las yemas de los dedos para distribuir el aceite ICORIIIS Hair Botanical Boost entre las trenzas sin sobrecargarlas.

TRENZAS/CABELLO TRENZADO

Mejores momentos para aplicar:

  • Antes de acostarse – Ayuda a que el aceite se absorba durante la noche.

  • Cada dos días: mantiene el cuero cabelludo nutrido sin acumulación.

  • Después del lavado: Sella la humedad en tus trenzas.

  • Antes de desenredar las trenzas: ayuda a reducir la rotura al desenredar.

  • Antes de usar pelucas: Mantiene el cuero cabelludo nutrido

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CABELLO LISO/CON PERMANENTE
(Cabello liso) – Sin patrón de rizos

Cómo utilizar nuestro aceite:

  1. Masaje del cuero cabelludo: aplique unas gotas en el cuero cabelludo y masajee durante 5 a 10 minutos para mejorar la circulación.

  2. Tratamiento pre-champú: use un aceite como tratamiento previo al lavado para proteger el cabello de la pérdida de humedad natural por parte del champú.

  3. Sellado de humedad: después del lavado, aplique una pequeña cantidad sobre el cabello húmedo para retener la hidratación.

  4. Protección de puntas: concéntrese en las puntas de su cabello para evitar las puntas abiertas y la rotura.

  5. Tratamiento nocturno: aplique un poco de aceite antes de acostarse para dejar que se absorba durante la noche.

Para herramientas de calor:

  • Después del peinado con calor: agregue unas gotas en el cuero cabelludo y las puntas para hidratar y dar brillo.

  • Antes del lavado: protege el cabello de la resequedad.

  • Después del peinado con calor: aporta hidratación y brillo.

  • Dos veces por semana: para evitar la acumulación excesiva de grasa.

  • Antes de acostarse: ayuda a reparar el cabello durante la noche.

Mejores momentos para aplicar:

BEFORE AND AFTER

Before

Before

After

After

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Before

Before

After

After

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Before

Before

After

After

THE ICORIIIS MAGAZINE

Éste es nuestro Catálogo de Revistas Virtuales.

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Ver vídeos

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