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ICORIIIS ƑE NUÐEÐEŊUTI
Le ICORIIIS la, míetsɔ mía ɖokui na be míawɔ dzɔdzɔmeŋusẽ ŋudɔ atsɔ awɔ ɖadzikpɔkpɔ ƒe kuxiwo gbɔ kpɔnu nyuitɔ kekeake siwo trɔa wò ɖa ƒe lãmesẽ kple atsyɔ̃ɖoɖo. Míaƒe dɔdeasiae nye be míatsɔ atike siwo wɔa dɔ nyuie, siwo me wode numiemiewoe, siwo akpɔ ɖa ƒe nuhiahiã vovovowo gbɔ, ana ŋusẽ ame ɖekaɖekawo be kakaɖedzi le yewo si eye yewole keklẽm.
Founder/Owner & CEO, ICORIIIS | Lisa Owusu Safo
Lisa Owusu Safo is the Founder and CEO of ICORIIIS, a botanical hair care brand and company built on faith, scientific insight, and plant-powered innovation.
What began as an idea in 2023 from YHWH, Lisa's GOD, matured over time, culminating in the official launch of ICORIIIS in May 2025. At 25 years old, Lisa officially introduced ICORIIIS, blending nature’s wisdom with meticulous formulation to elevate the botanical hair care experience.
Though young, Lisa carries profound knowledge and expertise. With four years of experience in Pharmaceutical Quality Assurance and Product Stability Studies, beginning at age 18, her approach to product development is both precise and deeply personal. She currently formulates each ICORIIIS product herself, carefully crafting every treatment, oil, and blend by hand.
As an American Founder and CEO with Ghanaian roots, Lisa merges scientific research, generational wisdom, and a faith-based, purpose-driven vision to lead ICORIIIS.
Her early connection to plant-based wellness was shaped by her mother’s use of moringa, neem, aloe vera, spinach, and other botanicals for diet, skin, hair, and overall health. As a child with thin, shoulder-length hair, Lisa experienced firsthand how these natural remedies sparked transformation, becoming the root system for her vision.
A chemical mishap at a salon, where a hairstylist misread professional perm instructions, led to the complete loss of hair at the back of her head while she was in her final year of middle school. This traumatic moment didn’t just prompt healing. It ignited her mission to make botanical care accessible.
Today, she ensures ICORIIIS’s platform offers multilingual support, incorporating as many languages as possible through translation tools, so others don’t suffer due to miscommunication.
Relocating to the U.S. brought new transitions. After her first non-professional straightening, Lisa’s natural curls never returned. She committed to caring for her relaxed hair until split ends signaled the need for a big chop and a new chapter.
Her natural hair flourished. Yet years later, a friend accidentally snipped the side of her hair while removing braids, marking another twist in a journey full of damage, resilience, and rebirth.
Once again, she returned to botanical remedies, drawing from these moments to birth ICORIIIS. Lisa understands the trials of chemical and heat damage, and the long road to restoration. Her own story is woven into every strand of the brand’s purpose.
She holds a Bachelor’s degree in Computer Security Technology-awarded with honors, and spent time in the tech industry participating in Capture the Flag competitions and professional tech communities. That digital fluency became fuel: Lisa singlehandedly built the ICORIIIS website, designed its strategy, and curated every visual detail. From modeling and photography to editing, she embodies the vision she presents.
Her leadership in front-end management at a talent agency sharpened her branding instincts and business acumen, equipping her to lead a company rooted in both credibility and creativity.
Through ICORIIIS Magazine, she extends the brand’s heartbeat, curating stories that uplift culture, nature, and science with beauty and depth.
Guided by her GOD through Jesus Christ, Lisa believes every detail of ICORIIIS reflects something greater than herself, and she gives all Glory and Honor to her GOD, YHWH.
Fueled by quality, storytelling, and botanical truth, she continues to evolve ICORIIIS into a bold and modern leader in hair care, proving that vision isn’t defined by age, but by devotion, lived experience, and faith.
Born from faith, shared with all, ICORIIIS is more than a brand. It offers healing through plants to every crown it touches, regardless of background or belief. Rooted in Lisa’s personal relationship with her GOD, YHWH, ICORIIIS invites everyone on a journey of restoration and renewal. Every crown is welcome. Every strand is cherished.
Lisa Owusu Safo | Founder, Owner & CEO, ICORIIIS
THE ICORIIIS JOURNEY
TIMELINE
 2000s – Early Hair Journey:Thin, shoulder-length hair |  2000s – Early Hair Journey:Hair thickens after botanicals |  Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damagBack hair is restored after chemical damage and can hold high ponytail buns. |  2017- First Natural Hair Journey:Ready to grow hair after big chop |
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 2017- First Natural Hair Journey:Ready to grow hair after big chop |  2017- First Natural Hair Journey:Ready to grow hair after big chop |  2018- First Hair Straightening:Heat damage |  2018-First Hair Straightening:Heat damage |
 2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemicalBraid waves |  2020:Straightened hair starts thinning out over the months |  2020:Straightened hair starts thinning out over the months |  2019-2020:Straightened hair grows |
 2020Decided to cut of dead straight hairs and go natural |  2020:Decided to cut of dead straight hairs and go natural |  2020Decided to cut of dead straight hairs and go natural |  2021Natural hair journey |
 2021Natural hair journey, the side of the hair gets cut while taking off braids, but it still looks full |  2021Natural hair journey |  2022Thick hair began to thin out over the months |  2022Thick hair |
 2022Thick hair becomes thin |  2023Started journey with ICORIIIS products(Botanicals) and began using them on my hair first. |  2023The vision of Botanical hair care products was planted in a dream |  2023After a few months of using ICORIIIS products(botanicals) |
 2024After a year of using ICORIIIS products(botanicals) |  2024After 6 months of using ICORIIIS products(botanicals) |  2024After a year of using ICORIIIS products(botanicals) |  2025After a year and 9 months of using ICORIIIS products(botanicals), hair appears thicker |
 2025After two years of using ICORIIIS products(botanicals), hair appears even thicker than before. |  2025After a year and 6 months of using ICORIIIS products(botanicals) |
 2017-2022Product Quality Assurance and Product Stability Studies |  2017-2022Product Quality Assurance and Product Stability Studies |  2017-2022Product Quality Assurance and Product Stability Studies |
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Botanical Boost Taɖa ƒe Ami
Do wò ɖadzikpɔkpɔ ƒe ɖoɖoa ɖe dzi kple míaƒe Botanical Boost Hair Oil—si nye atike si naa nunyiame deto si wowɔ be wòana ŋusẽ, tsi nanɔ eme, eye ŋusẽ nagaɖo eŋu. Numiemiewo ƒe tsakatsaka sia si me nunyiame le la gena ɖe ka ɖesiaɖe me, si wɔa avu kple kuɖiɖi, enaa ɖa ƒe keklẽ nyona ɖe edzi, eye wònaa ɖa ƒe lãmesẽ bliboa nyona ɖe edzi. Esi dzɔdzɔme ƒe numiemie nyuitɔwo yɔe fũ ta la, enaa nunyiame si nɔa anyi ɖaa eye wòtrɔa ame, si wɔnɛ be wò ɖa fa, si klẽna, eye agbe yɔ fũu si ŋu womate ŋu axe mɔ ɖo o.
NUSIWO WOÐE ÐE NU NYETƆA
AFRO/KURLY/COILY ƑE NUÐEÐEŊUTI
Alesi míazã míaƒe amia:
Tagbɔ ƒe Asisisi – De ami sue aɖe wò tagbɔ tẽ eye nàtsɔe asisi abe miniti 5–10 ene. Esia doa ŋusẽ ʋu ƒe sisi eye wòdea tsitsi ƒe dzi ƒo.
Sealing Moisture – Ne èklɔ wò ɖa vɔ la, zã amia abe nutrenu ene ɖe taɖa xɔdzo dzi be wòaxe tsi si le eme.
Do Ŋgɔ na aɖuɖɔɖɔɖɔ – Tsɔ amia de eme hafi nàtutu ɖa be wòakpɔ wò ɖa ta be wòagaƒu o.
Ami Dzodzoe ƒe Atikewɔwɔ – Do dzo na amia eye nàtsɔe asisi ɖe eŋu dɔmenyotɔe, nàna wòanɔ anyi aɖabaƒoƒo 20–30 hafi aklɔe.
Mix With Conditioner – Tsɔ tsi ʋee aɖewo de wò conditioner me be tsi nanɔ eme.
Ɣeyiɣi Nyuitɔ Kekeake Siwo Nàtsɔ Awɔ Dɔbiagbalẽvi:
Hafi Nàmlɔ anyi – Tsɔ asi sisi ɖe wò ta ŋu vie hafi nàdɔ alɔ̃ ale be wòate ŋu axɔe le zã bliboa me.
Le Klɔ Ŋkeke megbe – Tsɔe de ɖa si xɔ dzo dzi le tsilele vɔ megbe be wòaxe tsi.
Hafi nàwɔ Atsyã – Ne èle ametakpɔnu ƒe atsyãwo wɔm la, ami sisi ate ŋu akpe ɖe ŋuwò nàxe mɔ ɖe gbagbã nu.
How to use our oil:
Tagbɔdɔléle – De ICORIIIS Hair Botanical Boost ami ɖe wò ta ŋu tẽ eye nàtsɔe asisi blewu. Esia nana ʋu ƒe sisi dzina ɖe edzi.
Spray & Seal – Tsɔ ICORIIIS Hair Botanical Boost ami tsaka kple tsi alo leave-in conditioner le spray-tu me, tsɔ afu ƒo wò braids be tsi nanɔ wo me.
Edge Protection – De ICORIIIS Hair Botanical Boost ami ɖe wò goawo dzi vie be woaxe mɔ ɖe woƒe ƒuƒu kple gbagbã nu.
Hot Oil Treatment – Hafi nàklɔe la, do dzo na míaƒe Botanical Boost ami eye nàtsɔe asisi ɖe wò ta kple ɖaƒoƒo ŋu, nàna wòanɔ anyi aɖabaƒoƒo 20–30.
Amisisi le Braids Dome – Zã dropper alo asibidɛwo nàtsɔ ama ICORIIIS Hair Botanical Boost ami ɖe braids dome evɔ màtsɔ agba fũu akpa o.
BRAIDS/TAKPA SIWO WOTSƆ ƑU
Best Times to Apply:
Hafi Mlɔ anyi – . Ekpena ɖe ami ŋu wòxɔa zã bliboa.
Ŋkeke Bubu Ðesiaɖe – Enaa wò taɖa nɔa nunyiame me evɔ meƒoa ƒu o.
Le Klɔ vɔ megbe – Etre tsidzadza nu ɖe wò braids me.
Hafi Natsɔ Braids Down – Kpena ɖe ame ŋu be woaɖe gbagbã dzi akpɔtɔ ne wole detangling.
Hafi Nàdo Wig - Enaa wò taɖa nɔa nunyiame me
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TAKPA SIWO LE DZƆDZƆE/SI ME ƲUƲU LE
(Taɖa Dzɔdzɔe) – No curl pattern
Alesi míazã míaƒe amia:
Tagbɔ ƒe Asisisi – Tsɔ tsi ʋee aɖewo sisi ɖe ta ŋu eye nàtsɔe asisi aɖabaƒoƒo 5–10 be ʋu ƒe sisi nanyo ɖe edzi.
Do ŋgɔ na Shampoo Treatment – Zã ami abe atike si woatsɔ aklɔ ɖa do ŋgɔ ene atsɔ akpɔ ɖa ta tso shampoo stripping natural tsidzadza me.
Sealing Moisture – Ne èklɔe vɔ la, tsɔe sue aɖe sisi ɖe ɖa si xɔ dzo ŋu be tsi nanɔ eme.
Nuwuwuwo Takpɔkpɔ – Lé fɔ ɖe wò ɖa ƒe nugbɔwo ŋu be nàxe mɔ ɖe eƒe nugbɔwo ƒe mama kple eƒe gbagbã nu.
Zã me Dɔdamɔnu – De ami vi aɖe eme hafi amlɔ anyi be wòaxɔ zã bliboa.
Na Dzoxɔxɔ Dɔwɔnuwo:
Le Dzoxɔxɔ ƒe Atsyã megbe – Tsɔ tsi ʋee aɖewo de wò ta me kple aɖaŋuɖoɖowo hena tsidzadza kple keklẽ.
Hafi Nàklɔ – Ekpɔa ta ta be wòagaƒu o.
Le Dzoxɔxɔ ƒe Atsyã megbe – Enaa tsi kple keklẽ kpena ɖe eŋu.
Zi Eve le Kwasiɖa me – Be woaxe mɔ ɖe ami si sɔ gbɔ ƒe ƒoƒo ɖe enu nu.
Hafi Mlɔ anyi – Ekpena ɖe ame ŋu wòdzraa ɖa ɖo le zã ɖeka me.
Ɣeyiɣi Nyuitɔ Kekeake Siwo Nàtsɔ Awɔ Dɔbiagbalẽvi:
BEFORE AND AFTER
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THE ICORIIIS MAGAZINE
Esiae nye míaƒe Virtual Magazine ƒe Agbalẽdzraɖoƒe.
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