About Us
ICORIIIS
At ICORIIIS, we are dedicated to harnessing the power of nature to create premium haircare solutions that transform the health and beauty of your hair. Our mission is to deliver effective, plant-infused products that cater to a variety of hair needs, empowering individuals to feel confident and radiant.
Founder/Owner & CEO, ICORIIIS | Lisa Owusu Safo
Lisa Owusu Safo is the Founder and CEO of ICORIIIS, a botanical hair care brand and company built on faith, scientific insight, and plant-powered innovation.
What began as an idea in 2023 from YHWH, Lisa's GOD, matured over time, culminating in the official launch of ICORIIIS in May 2025. At 25 years old, Lisa officially introduced ICORIIIS, blending nature’s wisdom with meticulous formulation to elevate the botanical hair care experience.
Though young, Lisa carries profound knowledge and expertise. With four years of experience in Pharmaceutical Quality Assurance and Product Stability Studies, beginning at age 18, her approach to product development is both precise and deeply personal. She currently formulates each ICORIIIS product herself, carefully crafting every treatment, oil, and blend by hand.
As an American Founder and CEO with Ghanaian roots, Lisa merges scientific research, generational wisdom, and a faith-based, purpose-driven vision to lead ICORIIIS.
Her early connection to plant-based wellness was shaped by her mother’s use of moringa, neem, aloe vera, spinach, and other botanicals for diet, skin, hair, and overall health. As a child with thin, shoulder-length hair, Lisa experienced firsthand how these natural remedies sparked transformation, becoming the root system for her vision.
A chemical mishap at a salon, where a hairstylist misread professional perm instructions, led to the complete loss of hair at the back of her head while she was in her final year of middle school. This traumatic moment didn’t just prompt healing. It ignited her mission to make botanical care accessible.
Today, she ensures ICORIIIS’s platform offers multilingual support, incorporating as many languages as possible through translation tools, so others don’t suffer due to miscommunication.
Relocating to the U.S. brought new transitions. After her first non-professional straightening, Lisa’s natural curls never returned. She committed to caring for her relaxed hair until split ends signaled the need for a big chop and a new chapter.
Her natural hair flourished. Yet years later, a friend accidentally snipped the side of her hair while removing braids, marking another twist in a journey full of damage, resilience, and rebirth.
Once again, she returned to botanical remedies, drawing from these moments to birth ICORIIIS. Lisa understands the trials of chemical and heat damage, and the long road to restoration. Her own story is woven into every strand of the brand’s purpose.
She holds a Bachelor’s degree in Computer Security Technology-awarded with honors, and spent time in the tech industry participating in Capture the Flag competitions and professional tech communities. That digital fluency became fuel: Lisa singlehandedly built the ICORIIIS website, designed its strategy, and curated every visual detail. From modeling and photography to editing, she embodies the vision she presents.
Her leadership in front-end management at a talent agency sharpened her branding instincts and business acumen, equipping her to lead a company rooted in both credibility and creativity.
Through ICORIIIS Magazine, she extends the brand’s heartbeat, curating stories that uplift culture, nature, and science with beauty and depth.
Guided by her GOD through Jesus Christ, Lisa believes every detail of ICORIIIS reflects something greater than herself, and she gives all Glory and Honor to her GOD, YHWH.
Fueled by quality, storytelling, and botanical truth, she continues to evolve ICORIIIS into a bold and modern leader in hair care, proving that vision isn’t defined by age, but by devotion, lived experience, and faith.
Born from faith, shared with all, ICORIIIS is more than a brand. It offers healing through plants to every crown it touches, regardless of background or belief. Rooted in Lisa’s personal relationship with her GOD, YHWH, ICORIIIS invites everyone on a journey of restoration and renewal. Every crown is welcome. Every strand is cherished.
Lisa Owusu Safo | Founder, Owner & CEO, ICORIIIS
THE ICORIIIS JOURNEY
TIMELINE
 2000s – Early Hair Journey:Thin, shoulder-length hair |  2000s – Early Hair Journey:Hair thickens after botanicals |  Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damagBack hair is restored after chemical damage and can hold high ponytail buns. |  2017- First Natural Hair Journey:Ready to grow hair after big chop |
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 2017- First Natural Hair Journey:Ready to grow hair after big chop |  2017- First Natural Hair Journey:Ready to grow hair after big chop |  2018- First Hair Straightening:Heat damage |  2018-First Hair Straightening:Heat damage |
 2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemicalBraid waves |  2020:Straightened hair starts thinning out over the months |  2020:Straightened hair starts thinning out over the months |  2019-2020:Straightened hair grows |
 2020Decided to cut of dead straight hairs and go natural |  2020:Decided to cut of dead straight hairs and go natural |  2020Decided to cut of dead straight hairs and go natural |  2021Natural hair journey |
 2021Natural hair journey, the side of the hair gets cut while taking off braids, but it still looks full |  2021Natural hair journey |  2022Thick hair began to thin out over the months |  2022Thick hair |
 2022Thick hair becomes thin |  2023Started journey with ICORIIIS products(Botanicals) and began using them on my hair first. |  2023The vision of Botanical hair care products was planted in a dream |  2023After a few months of using ICORIIIS products(botanicals) |
 2024After a year of using ICORIIIS products(botanicals) |  2024After 6 months of using ICORIIIS products(botanicals) |  2024After a year of using ICORIIIS products(botanicals) |  2025After a year and 9 months of using ICORIIIS products(botanicals), hair appears thicker |
 2025After two years of using ICORIIIS products(botanicals), hair appears even thicker than before. |  2025After a year and 6 months of using ICORIIIS products(botanicals) |
 2017-2022Product Quality Assurance and Product Stability Studies |  2017-2022Product Quality Assurance and Product Stability Studies |  2017-2022Product Quality Assurance and Product Stability Studies |
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Botanical Boost Hair Oil
Elevate your hair care routine with our Botanical Boost Hair Oil—a deeply nourishing formula designed to restore strength, hydration, and vitality. This rich, plant-infused blend penetrates each strand, combating dryness, enhancing shine, and improving overall hair health. Packed with nature’s finest botanicals, it delivers lasting nourishment and transformative results, leaving your hair irresistibly soft, radiant, and full of life.
RECENT RELEASE
AFRO/CURLY/COILY
How to use our oil:
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Scalp Massage – Apply a small amount of oil directly to your scalp and massage for about 5–10 minutes. This stimulates blood circulation and encourages growth.
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Sealing Moisture – After washing your hair, use the oil as a sealant on damp hair to lock in moisture.
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Pre-poo Treatment – Apply the oil before shampooing to protect your hair from drying out.
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Hot Oil Treatments – Warm the oil and apply it generously, letting it sit for 20–30 minutes before rinsing.
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Mix With Conditioner – Add a few drops to your conditioner for added hydration.
Best Times to Apply:
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Before Bed – Massage a little into your scalp before sleeping so it can absorb overnight.
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After Wash Day – Apply on damp hair post-wash to lock in moisture.
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Before Styling – If you’re doing protective styles, applying oil can help prevent breakage.
How to use our oil:
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Scalp Care – Apply a ICORIIIS Hair Botanical Boost oil directly to your scalp and massage gently. This boosts circulation.
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Spray & Seal – Mix ICORIIIS Hair Botanical Boost oil with water or a leave-in conditioner in a spray bottle, misting your braids to keep them hydrated.
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Edge Protection – Lightly apply ICORIIIS Hair Botanical Boost oil to your edges to prevent thinning and breakage.
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Hot Oil Treatment – Before washing, warm our Botanical Boost oil and apply it to your scalp and braids, letting it sit for 20–30 minutes.
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Oiling Between Braids – Use a dropper or fingertips to distribute ICORIIIS Hair Botanical Boost oil between the braids without overloading them.
BRAIDS/BRAIDED HAIR
Best Times to Apply:
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Before Bed – Helps oil absorb overnight.
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Every Other Day – Keeps your scalp nourished without buildup.
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After Washing – Seals moisture into your braids.
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Before Taking Braids Down – Helps reduce breakage when detangling.
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Before Wearing Wigs - Keeps your scalp nourished
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STRAIGHT/PERMED HAIR
(Straight Hair) – No curl pattern
How to use our oil:
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Scalp Massage – Apply a few drops to the scalp and massage for 5–10 minutes to improve circulation.
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Pre-Shampoo Treatment – Use an oil as a pre-wash treatment to protect the hair from shampoo stripping natural moisture.
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Sealing Moisture – After washing, apply a small amount to damp hair to lock in hydration.
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Ends Protection – Focus on the ends of your hair to prevent split ends and breakage.
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Overnight Treatment – Apply a little oil before bed to let it absorb overnight.
For Heat Tools:
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After Heat Styling – Add few drops to your scalp and tips for moisture and shine.
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Before Washing – Protects hair from drying out.
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After Heat Styling – Adds moisture and shine.
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Twice a Week – To prevent excess oil buildup.
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Before Bed – Helps repair hair overnight.
Best Times to Apply:
BEFORE AND AFTER
 Before |  After |
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 Before |  After |
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 Before |  After |
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THE ICORIIIS MAGAZINE
This is our Virtual Magazine Catalogue.
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