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ICORIIIS

By ICORIIIS is ons toegewy daaraan om die krag van die natuur te benut om premium haarsorgoplossings te skep wat die gesondheid en skoonheid van jou hare transformeer. Ons missie is om effektiewe, plant-geïnfuseerde produkte te lewer wat voorsien in 'n verskeidenheid haarbehoeftes, wat individue bemagtig om selfversekerd en stralend te voel.

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Founder/Owner & CEO, ICORIIIS | Lisa Owusu Safo

Lisa Owusu Safo is the Founder and CEO of ICORIIIS, a botanical hair care brand and company built on faith, scientific insight, and plant-powered innovation.

What began as an idea in 2023 from YHWH, Lisa's GOD, matured over time, culminating in the official launch of ICORIIIS in May 2025. At 25 years old, Lisa officially introduced ICORIIIS, blending nature’s wisdom with meticulous formulation to elevate the botanical hair care experience.

Though young, Lisa carries profound knowledge and expertise. With four years of experience in Pharmaceutical Quality Assurance and Product Stability Studies, beginning at age 18, her approach to product development is both precise and deeply personal. She currently formulates each ICORIIIS product herself, carefully crafting every treatment, oil, and blend by hand.

As an American Founder and CEO with Ghanaian roots, Lisa merges scientific research, generational wisdom, and a faith-based, purpose-driven vision to lead ICORIIIS.

Her early connection to plant-based wellness was shaped by her mother’s use of moringa, neem, aloe vera, spinach, and other botanicals for diet, skin, hair, and overall health. As a child with thin, shoulder-length hair, Lisa experienced firsthand how these natural remedies sparked transformation, becoming the root system for her vision.

A chemical mishap at a salon, where a hairstylist misread professional perm instructions, led to the complete loss of hair at the back of her head while she was in her final year of middle school. This traumatic moment didn’t just prompt healing. It ignited her mission to make botanical care accessible.

Today, she ensures ICORIIIS’s platform offers multilingual support, incorporating as many languages as possible through translation tools, so others don’t suffer due to miscommunication.

 

Relocating to the U.S. brought new transitions. After her first non-professional straightening, Lisa’s natural curls never returned. She committed to caring for her relaxed hair until split ends signaled the need for a big chop and a new chapter.

Her natural hair flourished. Yet years later, a friend accidentally snipped the side of her hair while removing braids, marking another twist in a journey full of damage, resilience, and rebirth.

Once again, she returned to botanical remedies, drawing from these moments to birth ICORIIIS. Lisa understands the trials of chemical and heat damage, and the long road to restoration. Her own story is woven into every strand of the brand’s purpose.

She holds a Bachelor’s degree in Computer Security Technology-awarded with honors, and spent time in the tech industry participating in Capture the Flag competitions and professional tech communities. That digital fluency became fuel: Lisa singlehandedly built the ICORIIIS website, designed its strategy, and curated every visual detail. From modeling and photography to editing, she embodies the vision she presents.

Her leadership in front-end management at a talent agency sharpened her branding instincts and business acumen, equipping her to lead a company rooted in both credibility and creativity.

Through ICORIIIS Magazine, she extends the brand’s heartbeat, curating stories that uplift culture, nature, and science with beauty and depth.

 

Guided by her GOD through Jesus Christ, Lisa believes every detail of ICORIIIS reflects something greater than herself, and she gives all Glory and Honor to her GOD, YHWH.

Fueled by quality, storytelling, and botanical truth, she continues to evolve ICORIIIS into a bold and modern leader in hair care, proving that vision isn’t defined by age, but by devotion, lived experience, and faith.

 

Born from faith, shared with all, ICORIIIS is more than a brand. It offers healing through plants to every crown it touches, regardless of background or belief. Rooted in Lisa’s personal relationship with her GOD, YHWH, ICORIIIS invites everyone on a journey of restoration and renewal. Every crown is welcome. Every strand is cherished.

Lisa Owusu Safo | Founder, Owner & CEO, ICORIIIS

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THE ICORIIIS JOURNEY

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TIMELINE

2000s – Early Hair Journey:

2000s – Early Hair Journey:

Thin, shoulder-length hair

2000s – Early Hair Journey:

2000s – Early Hair Journey:

Hair thickens after botanicals

Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damag

Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical damag

Back hair is restored after chemical damage and can hold high ponytail buns.

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2017- First Natural Hair Journey:

2017- First Natural Hair Journey:

Ready to grow hair after big chop

2018- First Hair Straightening:

2018- First Hair Straightening:

Heat damage

2018-First Hair Straightening:

2018-First Hair Straightening:

Heat damage

2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical

2018-Thin, shoulder-length hair Hair thickens after botanicals Back hair is restored after chemical

Braid waves

2020:

2020:

Straightened hair starts thinning out over the months

2020:

2020:

Straightened hair starts thinning out over the months

2019-2020:

2019-2020:

Straightened hair grows

2020

2020

Decided to cut of dead straight hairs and go natural

2020:

2020:

Decided to cut of dead straight hairs and go natural

2020

2020

Decided to cut of dead straight hairs and go natural

2021

2021

Natural hair journey

2021

2021

Natural hair journey, the side of the hair gets cut while taking off braids, but it still looks full

2021

2021

Natural hair journey

2022

2022

Thick hair began to thin out over the months

2022

2022

Thick hair

2022

2022

Thick hair becomes thin

2023

2023

Started journey with ICORIIIS products(Botanicals) and began using them on my hair first.

2023

2023

The vision of Botanical hair care products was planted in a dream

2023

2023

After a few months of using ICORIIIS products(botanicals)

2024

2024

After a year of using ICORIIIS products(botanicals)

2024

2024

After 6 months of using ICORIIIS products(botanicals)

2024

2024

After a year of using ICORIIIS products(botanicals)

2025

2025

After a year and 9 months of using ICORIIIS products(botanicals), hair appears thicker

2025

2025

After two years of using ICORIIIS products(botanicals), hair appears even thicker than before.

2025

2025

After a year and 6 months of using ICORIIIS products(botanicals)

Image by Bart Zimny
2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

2017-2022

2017-2022

Product Quality Assurance and Product Stability Studies

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Botaniese Boost Haarolie

Elevate your hair care routine with our Botanical Boost Hair Oil—a deeply nourishing formula designed to restore strength, hydration, and vitality. This rich, plant-infused blend penetrates each strand, combating dryness, enhancing shine, and improving overall hair health. Packed with nature’s finest botanicals, it delivers lasting nourishment and transformative results, leaving your hair irresistibly soft, radiant, and full of life.

ONLANGSE VRYSTELLING
                   
                    

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AFRO/KRUL/KROELKANT

Hoe om ons olie te gebruik:

  1. Kopvelmassering – Wend 'n klein hoeveelheid olie direk op jou kopvel aan en masseer dit vir ongeveer 5–10 minute. Dit stimuleer bloedsomloop en bevorder groei.

  2. Verseëling van vog – Nadat jy jou hare gewas het, gebruik die olie as 'n seëlaar op klam hare om vog in te sluit.

  3. Voor-poepbehandeling – Wend die olie aan voor jy sjampoe was om jou hare teen uitdroging te beskerm.

  4. Warmoliebehandelings – Verhit die olie en wend dit ruim aan, laat dit vir 20–30 minute staan voor jy dit afspoel.

  5. Meng met opknapper – Voeg 'n paar druppels by jou opknapper vir ekstra hidrasie.

Beste tye om aansoek te doen:

  • Voor slaaptyd – Masseer bietjie in jou kopvel in voor slaaptyd sodat dit oornag kan absorbeer.

  • Na Wasdag – Wend aan op klam hare na was om vog in te sluit.

  • Voor stilering – As jy beskermende style doen, kan die aanwending van olie help om breuk te voorkom.

Hoe om ons olie te gebruik:

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  1. Kopvelversorging – Wend 'n ICORIIIS Hair Botanical Boost-olie direk op jou kopvel aan en masseer dit saggies. Dit bevorder sirkulasie.

  2. Spuit & Seël – Meng ICORIIIS Hair Botanical Boost-olie met water of 'n inbly-opknapper in 'n spuitbottel en spuit jou vlegsels om hulle gehidreer te hou.

  3. Randbeskerming – Wend ICORIIIS Hair Botanical Boost-olie liggies aan jou rande aan om dunner word en breek te voorkom.

  4. Warm Olie Behandeling – Voordat jy was, verhit ons Botanical Boost-olie en smeer dit aan jou kopvel en vlegsels, en laat dit vir 20–30 minute sit.

  5. Olie tussen vlegsels – Gebruik 'n drupper of vingerpunte om ICORIIIS Hair Botanical Boost-olie tussen die vlegsels te versprei sonder om hulle te oorlaai.

VLEGTE/GEVLEGTE HARE

Beste tye om aansoek te doen:

  • Voor slaaptyd – Help olie oornag absorbeer.

  • Elke Tweede Dag – Hou jou kopvel gevoed sonder opbou.

  • Na Was – Verseël vog in jou vlegsels.

  • Voordat jy vlegsels afhaal – Help om breuk te verminder wanneer jy ontklit.

  • Voordat jy pruike dra - Hou jou kopvel gevoed

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REGUIT/GEPERMANTEERDE HARE
(Reguit Hare) – Geen krulpatroon nie

Hoe om ons olie te gebruik:

  1. Kopvelmassering – Wend ’n paar druppels op die kopvel aan en masseer dit vir 5–10 minute om die sirkulasie te verbeter.

  2. Voor-sjampoebehandeling – Gebruik ’n olie as ’n voorwasbehandeling om die hare te beskerm teen sjampoe wat natuurlike vog verwyder.

  3. Verseëling van vog – Wend na was 'n klein hoeveelheid aan op klam hare om hidrasie te behou.

  4. Beskerming van die punte – Fokus op die punte van jou hare om gesplete punte en breuk te voorkom.

  5. Oornagbehandeling – Wend ’n bietjie olie aan voor slaaptyd sodat dit oornag kan absorbeer.

Vir hittegereedskap:

  • Na hittestilering – Voeg 'n paar druppels by jou kopvel en wenke vir vog en glans.

  • Voor was – Beskerm hare teen uitdroging.

  • Na hittestilering – Voeg vog en glans by.

  • Twee keer per week – Om oortollige olieopbou te voorkom.

  • Voor slaaptyd – Help om hare oornag te herstel.

Beste tye om aansoek te doen:

BEFORE AND AFTER

Before

Before

After

After

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Before

Before

After

After

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Before

Before

After

After

THE ICORIIIS MAGAZINE

Dit is ons Virtuele Tydskrifkatalogus.

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Kyk video's

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